Bayern Munich and EA Sports announce global partnership

Bayern Munich and EA Sports have announced a comprehensive global partnership, which was officially revealed today at a special event in New York City. 

The deal will include cross-marketing and a content-collaboration initiative that will improve the authenticity of Bayern Munich in the upcoming FIFA 17 game. 

From facial scans of some of Bayern's most high-profile players to a more realistic depiction of Allianz Arena during games, the deal will help improve the experience for Bayern fans playing the game.